# UGC Brief Template

One page is all a strong creator needs. Fill this in and you have a brief that can be shot from.

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**Brand / product:**

**Goal of this content:** (cold ad / retargeting / organic / launch)

**Audience (be specific):**

**Deliverables:** (e.g. 2 videos, 30s, 9:16, TikTok + Reels)

**Core message (one):**

**Benefits to hit (2-3):**

**Claims I can / cannot make:**

**Hook direction (first line):**

**Talking points (in order):**

**Tone / references (1-2 links):**

**Deadline:**

**Revisions included:**

**Usage rights needed:** (organic / paid / whitelisting, and for how long)

**Product shipping by:**

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Notes on using it:

- Give direction, not a word-for-word script. Direct the hook and the talking points, then let the creator say it in their own voice.
- One goal and one core message per video. Two of either weakens both.
- Decide usage rights before the shoot, not after delivery.

Template from Savannah June, ugcbysav.com